Building Your Legacy Giving Portfolio

Many Legacy Giving donors do not identify themselves until someone speaks with them directly.


LEGACY BUILDER CAMPAIGN:Artsmarketing Services (AMS) understands that a hands-on, personalized planned giving program is essential to long-term stability of every non-profit organization. That is why we developed proactive personal invitation planned giving campaign. AMS calls its program LEGACY BUILDER.



From the moment AMS begins working with you, we focus on how to bridge the information gap between you and your legacy donors. Working side by side with you, we become your direct line to increased support.


AMS staff have personally spoken to tens of thousands of donors from more than sixty major charities in North America, generating over 25,000 bequest commitments conservatively estimated at more than $750 million.



In addition to catapulting an organization's Planned Giving Campaign into the next level, the LEGACY BUILDER campaign regularly achieves additional campaign results, including:

  • Identifying Major Gift Donors who are not currently on the organization's radar
  • Develops extensive prospect/donor research
  • Re-communicating the vision and mission of the organization
  • Builds awareness for your other programs - Capital/Endowment, Major Gifts and Annual Fund

Most importantly, a telephone based Planned Giving Campaign builds one-on-one awareness of your charitable mission, leveraging past accomplishments and building on future opportunities and organizational aspirations. The success of your Planned Giving Program will be clearly articulated and quantified for your organization's staf, Board of Directors, and constituents.



The results of LEGACY BUILDER Campaign are multi-faceted. Your organization will know:

  • Who has already included your organization in their legacy gift plans
  • Who is in the process of including your organization in their legacy gift plans
  • Who is now considering naming your organization in their legacy gift plans

This knowledge gives your Planned Giving staff the power to plan and run focused, successful stewardship strategies now and well into your future.


Additional campaigns benefits include re-activating Lapsed Monthly Donors, re-engaging Annual Fund Donors, and acquiring up-to-date donor information.



AMS customized reporting and analytics will let you know which segments of your database you should target in the future and which stewardship programs will be most effective for each segment of your donor base.


Unlock your planned giving potential today with a LEGACY BUILDER campaign, and enjoy the strategic advantage created by our over thirty years of development experience.


If you like more information about our LEGACY BUILDER campaigns, please contact us and schedule a personal consultation.