Building an Effective and Efficient Integrated Subscription and Annual Fund Program
Performing arts organizations everywhere are asking how to build an effective and efficient integrated subscription and annual fund program.
Traditionally these programs are driven by two separate departments each with their own competing timelines, goals and objectives. The inadvertent creation of departmental silos may result. This, in turn, can lead to ever diminishing results for both the Marketing and Development Departments. In a time where competition for the leisure dollar is fierce, it is incumbent upon organizations to develop integrated programs that encourage support from their patrons.
Integration depends upon communication
Artsmarketing Services (AMS) understands that departmental communication, lead segmentation and lead coordination are key to developing an Effective and Efficient Integrated Subscription and Annual Fund Program. With over 30 years of practical experience, AMS has developed practical tools performing arts organizations can deploy to manage timing, multiple messages and lead orchestration to maximize global revenue for your organization.
AMS INTEGRATED CAMPAIGN RESULTS
The results of an AMS Integrated Campaign are multi-faceted. Your organization will:
Increase revenue in both Subscription and Annual Fund programs;
Realize increased subscriber and donor retention rates;
Reactivate lapsed subscribers and donors;
Acquire new subscribers and donors;
Identify Major Gift and Planned Giving Prospects;
Create an integrated subscriber and donor stewardship plan and;
Enjoy a globally Effective and Efficient Integrated Telephone Program.
AMS designed and customized campaigns will deliver the results you need.
AMS INTEGRATED REPORTING AND ANALYTICS
AMS created ALCHEMY, a proprietary lead management and reporting database to customize reporting and analytics for our clients. This fully automated software allows you to see real time reports with detailed results by lead segment.
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Strategic decisions are then made based on data elevating results across all campaigns. ALCHEMY can seamlessly upload customized, automatic, data exports into Tessitura and Raiser’s Edge.
Unlock your organization’s global revenue potential today with an AMS Integrated Subscription and Annual Fund campaign, and enjoy the strategic advantage created by over thirty years of subscription sales and development experience.
AMS INTEGRATED CAMPAIGN ADVANTAGES
AMS integrated campaigns consistently enhance our clients’ revenue over stand-alone Subscription or Annual Fund telephone based campaigns. Global patron stewardship then becomes the strategic focus of an AMS integrated campaign and may results in major and planned gift prospect identification not typically possible in stand-alone campaigns. This knowledge gives Marketing and Development departments the power to both plan and run focused, successful stewardship strategies now and well into the future.
