Legacy Gift Plans

Identify Will and Estate Gift potential within your donor database. Our LEGACY BUILDER™ program will provide clarity on who has included your non-profit organization in their legacy gift plans. 

 

LEGACY BUILDER™ Campaigns

Many Legacy Giving donors do not identify themselves until someone speaks with them directly. Artsmarketing Services understands that a hands-on, personalized planned giving program is essential to long-term stability of every non-profit organization. That is why we developed a proactive personal invitation planned giving campaign. Artsmarketing Services calls its program LEGACY BUILDER™.

From the moment Artsmarketing Services begins working with you, we focus on how to bridge the information gap between you and your legacy donors. Working side by side with you, we become your direct line to increased support.

 

We’ve spoken to tens of thousands of donors from more than sixty major charities in North America, generating over 25,000 bequest commitments conservatively estimated at more than $850 million.

 
Sunset with hot air balloons floating in the distance.
 

LEGACY BUILDER™ Campaign Advantages:

In addition to catapulting an organization’s Planned Giving Campaign into the next level, the LEGACY BUILDER™ campaign regularly achieves additional campaign results, including:

  • Identifying Major Gift Donors who are not currently on the organization’s radar

  • Developing extensive prospect/donor research

  • Communicating the vision and mission of the organization

  • Building awareness for your other programs -Capital/Endowment, Major Gifts and Annual Fund

Most importantly, a telephone-based Planned Giving Campaign builds one-on-one awareness of your charitable mission, leveraging past accomplishments and building on future opportunities and organizational aspirations.

LEGACY BUILDER™ Campaign Results:

The results of LEGACY BUILDER™ Campaign are multi-faceted. Your organization will know:

  • Who has already included your organization in their legacy gift plans

  • Who is in the process of including your organization in their legacy gift plans

  • Who is now considering naming your organization in their legacy gift plans

This knowledge gives your Planned Giving staff the power to plan and run focused, successful stewardship strategies now and well into your future.

Additional campaign benefits include re-engaging Lapsed Monthly Donors, engaging Annual Fund Donors and Acquiring up-to-date donor information.

Hand holding a small tree sapling to represent grown.

Reporting and Analytics:

AMS customized reporting and analytics will let you know which segments of your database you should target in the future and which stewardship programs will be most effective for each segment of your donor base.

Unlock your planned giving potential today with a LEGACY BUILDER™ campaign, and enjoy the strategic advantage created by our over thirty years of development experience.

For more information about our LEGACY BUILDER™ campaigns, please contact us to schedule a personal consultation.  

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Start building a legacy for your organization today.