Esa-Pekka Salonen, San Francisco Symphony's new music director.

The San Francisco Symphony has curated Spotify playlists of SFS recordings, and launched both a documentary/concert YouTube series and a podcast highlighting important works to further engage the public with performances on hold. This campaign so far is a great example of AMS and our client collaborating to generate real excitement through a sustained online presence and the art of conversation! The symphony has won over a dozen Grammy awards over the years, notably among them a Billboard-charting Best Rock Instrumental Performance for their 1999 live album with Metallica. The symphony along with the band reprised this collaboration last year for its 20th anniversary as part of their season.